I'M fELWA
ALRASHEED

I’ve been in the design industry since +2 years. I craft digital products that are useful & enjoyable for the final users.

Riyadh, Saudi Arabia.

a little bit about me

I'm a Product Designer with the experience in delivering end-to-end UX/UI designs for software products. I'm passionate about improving the lives of others through design and I'm constantly looking to learn new things everyday.

My approach in good design is finding the right balance of user empathy, usability, aesthetics, a keen business acumen and a deep understanding of my user.

CLIENTS i worked with

EXPERIA
DIGITAL SOLUTIONS
GRABTEA
Lean

Latest
CERTIFICATES

05
IxDF
 - 
The Practical Guide to Usability
IxDF
 - 
Conducting Usability Testing
University of Virginia
 - 
Agile Meets Design Thinking
Udacity
 - 
User Research Nanodegree
IBM
 - 
Design Thinking Practitioner

My
Design process

Each project is different, but the process is pretty much the same each time. Here is how i tackle each new client work

01.

EMPATHIZE

Gain an empathic understanding of the problem i'm trying to solve.

RESEARCH
INTERVIEWS
SEEK TO UNDERSTAND
02.

DEFINE

Accumulate the information I have created and gathered during the Empathize stage. Analyze the observations and synthesize them to define the core problems me and my team have identified up to this point.

PERSONAS
PAIN POINTS
CHALLENGES
03.

IDEATE

Look for alternative ways to view the problem and identify innovative solutions to the problem statement i’ve created.

SHARE IDEAS
ALL IDEAS WORTHY
Market Research
04.

PROTOTYPE

Produce a number of inexpensive, scaled-down versions of the product (or specific features found within the product) to investigate the key solutions generated in the Ideate stage.

STORY BOARD
MOCKUP
KEEP IT SIMPLE
05.

TEST

Use the results to redefine one or more further problems. So, I can return to previous stages to make further iterations, alterations and refinements – to find or rule out alternative solutions.

iTERATE
WHAT WORKS?
UNDERSTAND IMPEDIMENTS